Discover Your Roar
In collaboration with my creative team, the marketing director, and the VP of Admissions, we developed a groundbreaking campaign that Lindenwood had never attempted before—something truly exciting. With a deep understanding of our target market, we set out to create an inspirational campaign designed to transform the entire look and feel of our brand. Our goal was to spark curiosity and excitement in everyone who encountered our new tagline: “Discover Your Roar.”
This fully integrated campaign included my work in creating a cohesive brand presence across multiple platforms: billboards, paid social media and advertising, organic social media, viewbooks, email headers, and more. It was a comprehensive effort to ensure consistency and impact across all touchpoints. Including video and streaming production done in-house.
In a pivotal moment for higher education, this campaign aimed to ignite the imagination of the next generation and inspire them to see college as a transformative opportunity.
Video Recorded and Produced by Lyle Schimitz
AWAKEN THE LION WITHIN
Building on the success of our “Discover Your Roar” campaign, we recognized the need to evolve our messaging to keep our audience engaged and inspired. While “Discover Your Roar” sparked curiosity and excitement, we wanted to ensure the campaign’s longevity by introducing a fresh, complementary idea: “Awaken the Lion Within.”
This new phase of the campaign shifts the focus from discovery to empowerment, encouraging individuals to recognize their inner strength and potential. “Awaken the Lion Within” speaks directly to the transformative journey that Lindenwood offers—helping students uncover not just who they are, but who they can become. As with the original campaign, this evolution will be integrated across billboards, digital and social media advertising, organic social content, email headers, and more.
The creative elements will maintain consistency with our established brand identity while introducing new visuals and narratives that embody growth and courage.This next chapter ensures we continue to resonate with prospective students by offering a dynamic and inspiring message that reinforces Lindenwood’s promise to empower the next generation of leaders.
Video Recorded and Produced by Lyle Schimitz